Sunday, November 9, 2008

Media Research

I never noticed how some commercials linked to fairy tales until this class.  I suppose I was not paying close attention. These are the commercials that I found.

1) Capital One  
http://www.youtube.com/watch?v=lFn4cxy05HA

A princess starts out by kissing a frog to turn him into a prince. As she continues kissing him he turns into different animals.  While this is going on the animals speak discussing cash rewards.  It is a unique way to present the information while capturing the audience.  Also, the music in the background is light and cheery.  

2) Hansel Sandwiches 
http://www.youtube.com/watch?v=axtiOVgq5UE

This is a company based out of the Philippines.  They have an entire series of commercials focused on fairy tales.  The link above goes to the Rapunzel commercial.  You can also see ones that go with Sleeping Beauty and Snow White.  Basically, the commercials has the prince trying to rescue Rapunzel, but he keeps running into problems.  Once he eats a Hansel Sandwich (based off of Hansel and Gretel I'm guessing) he has the energy to rescue her.  

3) Guess Model Search
http://www.youtube.com/watch?v=foYc5Vpa5LM

This commercial goes off the traditional Cinderella story.  However, in this version Cindy wants to be a model but is stuck cleaning for her evil stepmother.   It starts off by saying "Once upon a time" and at the end the "princes" watch strikes midnight and he rescues her.  

No comments: